Is Your Valentine's Day Chocolate Bitter or Sweet?According to a 2009 story posted at Japan for Sustainability. 17.6 % of Japanese knew about "fair trade" in 2009.
While consumers buy chocolate for their sweethearts this Valentine's Day, child labor, trafficking and other abuses continue on cocoa farms throughout West Africa. Click here (Stop Child and Forced Labor--Cocoa Campaign) to read ILRF's new report on industry efforts to end child labor in the cocoa industry.
Team Choco-Revo!!, the executive committee of Chocolate Revolution conducted a national survey on awareness of fair trade among Japanese in November 2008. The committee is a non-profit organization, and is engaged in campaign activities environment-friendly and labor-friendly chocolate. According to the survey, 17.6 percent of respondents knew the expression "fair trade", and also knew that it was a keyword relating to poverty and environment...
Fair trade is a system that supports producers in developing countries to improve their standard of living by continuously trading crops and products at fair prices. West African countries generate most of the world's cacao beans used for chocolate production; however, the reality is that many children work longer hours and surrounding forests are being cut down. To improve the situation, international fair trade organizations set restrictions on child labor and standards for environmental conservation.
With the current situation in mind, Team Choco-Revo!! is making efforts to deliver a message to consumers that choosing "environment-friendly and labor-friendly chocolate" brings about changes for a better world, while encouraging companies and organizations to further promote or introduce fair trade chocolate.